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SOLVING BUSINESS AND MARKETING PROBLEMS

Frontier Analytics solves real-world business problems for its clients through the implementation of advanced micro-econometrics.  Consider the following examples.

(1) Market segmentation.  Increase consumer demand by segmenting markets according to the stated and revealed preferences of consumers, including their willingness to pay.

(2) Product configuration.  Increase consumer demand for products by optimising the configuration of their product features.

(3) Pricing and revenue optimisation/profit maximisation.  Set prices to optimise revenue and/or maximise profits, or both, of a single product offering.

(4) Portfolio optimisation.  Set prices to optimise the revenue and/or maximise the profits of a portfolio of products.

(5) Brand and competitive effects.  Understand the effects of price changes on the revenue generated by your product offerings and the offerings of your competitors.

(6) Subscription services and software.  Set prices to optimise revenue and/or maximise profit of subscription services and software.

(7) Pricing new products.  Establish consumer willingness to pay for new products and new product features, including for products that are entirely new to the world.

(8) Menu and bundle optimisation.  Understand how to set the prices of items on a menu board and to set prices of product bundles to optimise revenue and/or maximise profit.

(9) Price discrimination.  Understand how to set prices that optimise revenues of essentially the same product sold to consumers that differ in their willingness to pay.

(10) Economic valuation.  Estimate the economic value and revenue potential of businesses based on the consumer surplus that is possible in a given market. 

Contact

Please contact Dr Len Coote if you are interested in learning more about Frontier Analytics and how we can support you (len.coote@frontieranalytics.com.au). 

Thank you for your enquiry.

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