
SOLVING BUSINESS AND MARKETING PROBLEMS
Frontier Analytics solves real-world business problems for its clients through the implementation of advanced micro-econometrics. Consider the following examples.
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(1) Market segmentation. Increase consumer demand by segmenting markets according to the stated and revealed preferences of consumers, including their willingness to pay.
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(2) Product configuration. Increase consumer demand for products by optimising the configuration of their product features.
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(3) Pricing and revenue optimisation/profit maximisation. Set prices to optimise revenue and/or maximise profits, or both, of a single product offering.
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(4) Portfolio optimisation. Set prices to optimise the revenue and/or maximise the profits of a portfolio of products.
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(5) Brand and competitive effects. Understand the effects of price changes on the revenue generated by your product offerings and the offerings of your competitors.
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(6) Subscription services and software. Set prices to optimise revenue and/or maximise profit of subscription services and software.
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(7) Pricing new products. Establish consumer willingness to pay for new products and new product features, including for products that are entirely new to the world.
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(8) Menu and bundle optimisation. Understand how to set the prices of items on a menu board and to set prices of product bundles to optimise revenue and/or maximise profit.
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(9) Price discrimination. Understand how to set prices that optimise revenues of essentially the same product sold to consumers that differ in their willingness to pay.
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(10) Economic valuation. Estimate the economic value and revenue potential of businesses based on the consumer surplus that is possible in a given market.