principal
consultants
Dr Edward Wei, Principal Adviser, Analytics
Edward is an experienced market research professional with a PhD in choice modelling and decision support systems. He has made key contributions to marketing and pricing decisions for many businesses and organisations across a range of sectors including automotive manufacturing, fast-service restaurants, fast-moving consumer goods, entertainment and media, telecommunications, and government services. Edward has more than 20 years of experience in various market research roles in leading commercial market research firms in Australia and overseas. He also held positions at several Australian universities including the Centre for the Study of Choice (CenSoC) at the University of Technology, Sydney (UTS)
Dr Len Coote, Principal Adviser,
Strategy
Len has a PhD in quantitative marketing and economics and he consults to a wide range of companies from large corporates through to the big four professional service firms and commercial research firms. Len holds a senior academic appointment at one of Australia’s top business schools. He has had a 20 year academic career teaching courses in applied statistics and business analytics. His primary academic contribution is the development of a very general and flexible micro-econometric model for studying decision-making and choice. Len serves as Chair of the Australian Consortium for Social and Political Research, Inc. ACSPRI is a non-profit consortium of Australian universities that supports research in the social and behavioural sciences.
